1. Trial run: Test engagement for different
times of the day. A lot of companies post on
Facebook only during traditional business hours.
But what if your constituents are mostly
abroad? How about those night owls? Tap into
your inner scientist and experiment by posting on
your Facebook feed during different times
throughout the day (and night). Different
studies will point to different conclusions, but
the truth is, results will vary depending on the
kind of users your brand attracts. The only way
to ensure optimal engagement is through old-
fashioned trial and error. While I would never
suggest anyone automate their posting, if you
feel like you have to, Facebook now offers a
scheduling tool so you can deliver late-night
posts without disturbing your own beauty sleep.
But keep in mind that when a company makes a
post, people assume there's someone there live.
If you don't reply back or address the issue
because it was a scheduled post and you aren't
actually there, you look bad.
2. Let the people speak. Launching a new
product? Deciding on a new design? Ask your
fans for their input and actually act on their
feedback. Whether you ask them to vote on a
new logo or product color, use their input to
reasonably guide the direction of your next
business decision. Not only will it increase your
audience's brand loyalty, it also helps you get a
sense of what your fan base wants.
3. Take a pictureit'll last longer. More
importantly, pictures are shared more. In fact,
one study showed that picture posts receive
twice as much engagement as posts with just
text or links. Fans' news feeds are constantly
cluttered with friends and business pages, so
including a photo or graphic with your content
helps your post stand out. And you don't need an
expensive camera: Download Instagram to your
smartphone to instantly snap and upload shots to
your Facebook page.
4. Be your own biggest fan. In order to fully
understand the latest trends and fads on
Facebook, you have to actually use Facebook
outside of your business page. So if you haven't
already, it's time to join the rest of the world
and create a personal Facebook account. This will
allow you to see how fans are seeing your own
business as well as what the competition is doing
and how other users are innovating online.
5. Get your fans off Facebook ... and onto your
email list. By giving fans an incentive to
subscribe to your email list, you can expand your
touch points. Keep your Facebook content upbeat
and fun, while saving more targeted marketing
and upselling for your email campaigns. The
results will speak for themselves.
6. A call to action. Because you don't want your
Facebook fans to visit once and then leave, place
a "call to action" graphic on your page's tab. It
can be something as simple as "Like Us!" with
arrows pointing toward the like button. Make it
easy for visitors to convert into fans by giving
them every opportunity to add you to their
feeds.
7. Hide and seek. Make people want what you
have: Create content that's exclusive to fans
only, which will encourage visitors to like your
page. This could be special product information,
interviews, menuswhatever fits in with your
particular business.
There are a couple of ways to do it (and it keeps
changing) via existing apps of custom FBML
(Facebook Markup Language). Easiest method
I've found is to do a Google search for "Static
FBML app." Some of them have the built-in
ability to provide exclusive content only to
people who have liked your page.
Here's the coding.
8. But be easy to find. Create a vanity URL for
your Facebook business page. This makes you
more discoverable so that your fans can just go
to www.facebook.com/yourbusinessname. Just go
to www.facebook.com/ to update your business
page name.
9. Post weekly pins. Not to be confused with a
Pinterest pin, Facebook allows businesses to pick
one post a week to be featured at the top of
your page. So whatever information you're
trying to push each week, be it a sale or
promotion or event, be sure to anchor it to the
top of your timeline. It's very simple: Just hover
over the post you've selected to anchor, click
the pencil icon, and select "Pin to Top." These
pins expire every seven days, which makes it a
great way to highlight your most up-to-date
posts.
10. Show off your milestones. Facebook
milestones don't just have to be about
relationship updates or graduations. Highlight
your company's accomplishments, whether it's an
anniversary, meeting a fan growth goal or
launching a new product. You can create a
milestone in the status update box, then fill in
information such as date and location. Be sure
to add a picture with each one!
times of the day. A lot of companies post on
Facebook only during traditional business hours.
But what if your constituents are mostly
abroad? How about those night owls? Tap into
your inner scientist and experiment by posting on
your Facebook feed during different times
throughout the day (and night). Different
studies will point to different conclusions, but
the truth is, results will vary depending on the
kind of users your brand attracts. The only way
to ensure optimal engagement is through old-
fashioned trial and error. While I would never
suggest anyone automate their posting, if you
feel like you have to, Facebook now offers a
scheduling tool so you can deliver late-night
posts without disturbing your own beauty sleep.
But keep in mind that when a company makes a
post, people assume there's someone there live.
If you don't reply back or address the issue
because it was a scheduled post and you aren't
actually there, you look bad.
2. Let the people speak. Launching a new
product? Deciding on a new design? Ask your
fans for their input and actually act on their
feedback. Whether you ask them to vote on a
new logo or product color, use their input to
reasonably guide the direction of your next
business decision. Not only will it increase your
audience's brand loyalty, it also helps you get a
sense of what your fan base wants.
3. Take a picture
importantly, pictures are shared more. In fact,
one study showed that picture posts receive
twice as much engagement as posts with just
text or links. Fans' news feeds are constantly
cluttered with friends and business pages, so
including a photo or graphic with your content
helps your post stand out. And you don't need an
expensive camera: Download Instagram to your
smartphone to instantly snap and upload shots to
your Facebook page.
4. Be your own biggest fan. In order to fully
understand the latest trends and fads on
Facebook, you have to actually use Facebook
outside of your business page. So if you haven't
already, it's time to join the rest of the world
and create a personal Facebook account. This will
allow you to see how fans are seeing your own
business as well as what the competition is doing
and how other users are innovating online.
5. Get your fans off Facebook ... and onto your
email list. By giving fans an incentive to
subscribe to your email list, you can expand your
touch points. Keep your Facebook content upbeat
and fun, while saving more targeted marketing
and upselling for your email campaigns. The
results will speak for themselves.
6. A call to action. Because you don't want your
Facebook fans to visit once and then leave, place
a "call to action" graphic on your page's tab. It
can be something as simple as "Like Us!" with
arrows pointing toward the like button. Make it
easy for visitors to convert into fans by giving
them every opportunity to add you to their
feeds.
7. Hide and seek. Make people want what you
have: Create content that's exclusive to fans
only, which will encourage visitors to like your
page. This could be special product information,
interviews, menus
particular business.
There are a couple of ways to do it (and it keeps
changing) via existing apps of custom FBML
(Facebook Markup Language). Easiest method
I've found is to do a Google search for "Static
FBML app." Some of them have the built-in
ability to provide exclusive content only to
people who have liked your page.
Here's the coding.
8. But be easy to find. Create a vanity URL for
your Facebook business page. This makes you
more discoverable so that your fans can just go
to www.facebook.com/yourbusinessname. Just go
to www.facebook.com/ to update your business
page name.
9. Post weekly pins. Not to be confused with a
Pinterest pin, Facebook allows businesses to pick
one post a week to be featured at the top of
your page. So whatever information you're
trying to push each week, be it a sale or
promotion or event, be sure to anchor it to the
top of your timeline. It's very simple: Just hover
over the post you've selected to anchor, click
the pencil icon, and select "Pin to Top." These
pins expire every seven days, which makes it a
great way to highlight your most up-to-date
posts.
10. Show off your milestones. Facebook
milestones don't just have to be about
relationship updates or graduations. Highlight
your company's accomplishments, whether it's an
anniversary, meeting a fan growth goal or
launching a new product. You can create a
milestone in the status update box, then fill in
information such as date and location. Be sure
to add a picture with each one!
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